The tiles firm aims to account for £1 in every £5 spent on tiles in the UK by 2025 as per the “1 in 5 by 2025” target.
The retailer said it will be achieved by serving a broader customer base, focusing on enhancing customer service in retail and growing the commercial business.
In the first eight weeks of the current financial year, retail like-for-like revenues jumped 19.6% compared to 2019 as the business benefitted from the increase in home improvement activity driven by the pandemic.
Conversely, the commercial market remains subdued but activity levels starting to improve.
In the year to September 26, group revenue slipped 12% to £192mln while last year’s £12mln before tax turned into a £9mln loss due to impairments.
The decline was due to disruption amid the COVID-19 pandemic, including a period of temporary store closures in the third quarter, although the last quarter saw a strong recovery with retail sales up 16.5%.
The company did not propose a dividend to protect its net cash position, which at year-end stood at £26mln.