The Advertising Standards Authority (ASA) received 2,370 complaints, the third-largest number ever.
People felt the airline was implying that most of the UK population would be vaccinated against Covid-19 by spring/summer 2021 so holidays wouldn’t be affected by pandemic-related restrictions.
The airline had two TV ads running in December and January, the first with on-screen text stating “VACCINES ARE COMING” while a voice said “Covid vaccines are coming. So book your Easter and summer holidays today with Ryanair. One million seats on sale from £19.99 to sunshine destinations in Spain, Italy, Portugal, Greece and many more. So you could jab and go!”.
The second used the same exact text and imagery but a different price.
According to the ASA statement, Ryanair said the Government had continued to give optimistic briefings into early January 2021 while the airline “considered that any reasonable member of the public would therefore understand that two doses of vaccine were needed to provide effective protection against Covid-19, and that immunity was not granted instantaneously but instead built over time”.
Shares added 4% to €15.64 on Wednesday in the late morning.