Real Luck Group said its platform is built to be mobile-friendly, with about 50% of the company’s traffic coming via mobile users. Thus, the addition of a mobile app, allows operators an improved connection with customers, such as real-time notifications, deeper integration with devices and additional security features.
“Google’s addition of 15 nations (for a total of 19) that can now download gambling apps, is a significant boost for the igaming sector,” Real Luck Group CEO Quentin Martin said in a statement.
He added: “As an operator offering wagering on esports and sports via our Luckbox platform, this is a positive catalyst for the mobile betting sector, as it facilitates further player uptake in a responsible manner and signals the widening global acceptance of gaming.”
Beginning March 1, gambling apps will be available for download on Android devices in the US, Australia, Belgium, Canada, Colombia, Denmark, Finland, Germany, Japan, Mexico, New Zealand, Norway, Romania, Spain, and Sweden.
In-app gambling is currently available through the Google Play Store in Brazil, France, Ireland, and the UK.
Real Luck said mobile betting is expected to increase from 45.6% of online gambling revenue in 2020 to 50.8% by 2022, according to the European Gaming & Betting Association, surpassing the use of desktop for the first time.
The company added that it expects this trend to continue, with mobile betting projected to reach a 58.2% share in 2025.
Real Luck Group, the parent company of esports betting brand Luckbox, is a dedicated esports betting site currently accepting customers from about 80 territories globally.
The company announced recently that it has expanded its partnership with B2B software company EveryMatrix Ltd to add a sports betting functionality to its Luckbox platform ahead of the 2021 Super Bowl weekend.
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