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Gfinity levels up as it clinches third season as ePremier League operator

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Gfinity PLC (LON:GFIN) shares were lifted on Thursday as the esports specialist said it has been appointed as the tournament operator for a third consecutive season of the ePremier League (ePL), a tournament that allows video game players to win the ePL title for their favourite club in an online competition using the FIFA 21 video game.

The AIM-listed firm said it has been appointed by the Premier League to develop and execute online qualification for the tournament through its management platform. It will also develop and run online club play-offs in the weeks leading up to the finals, which will take place in Spring 2021.

READ: Gfinity slashes losses as shift toward higher margin activities begins to bear fruit

The third season of the ePL will follow the same format at the previous two seasons, with players competing for three months across three rounds of online qualification, live club playoffs and the live ePL final.

Registration for the third season opens on December 3, with online qualifications to start in January.

“We are excited to be working again with the Premier League, to create the third series of the ePL, which continues to be one of the most successful tournaments in the sector and we are proud to be part of a tournament that we know gamers and sports fans love”, Gfinity chief executive John Clarke said in a statement.

“This event sits in Gfinity’s strategic pillar of building communities for others utilising our tech IP and world class production skills. In addition to being appointed by the Premier League, in the past four weeks we have also designed and delivered programmes for Formula 1, Red Bull and Cadburys”, he added.

Gfinity’s shares were up 3% at 3.4p in early trading.

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