From January next year, EE will introduce a new flat fee of £2 a day for customers using their UK phones in 47 European destinations, so they can use their plan’s full data, minutes and texts allowance.
This will apply only to new and upgrading customers signing up to EE, the company noted, to “support investment into our UK based customer service and leading UK network”.
The news comes a day after O2 customers were told they would be billed £3.50 for every gigabyte of data used above a limit of 25GB starting in August.
Wednesday was also the fifth anniversary of the Brexit referendum, when UK citizens voted to leave the bloc.
Competitor Three told Proactive it didn’t make any changes to roaming, but it also put a cap on the amount of data used, similarly to O2.
From 1 July, users will have a maximum of 12GB monthly data available from 20GB previously, regardless of their UK plan, and will have to pay 0.3p per megabyte thereafter.
Three said it’s changing its ‘fair use policy’ as “a very small proportion are using this as a permanent service while they live or stay in the EU for prolonged periods of time”.
In January, EE, O2, Three and Vodafone PLC (LON:VOD) said they wouldn’t make change to their policy even though Brexit allowed them to suspend free roaming.
Vodafone did not reply for comment on Thursday.
Shares in BT dipped 2% to 202.1p on Thursday before close.