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Albion Capital tops up investment in gig customer service specialist Limitless


Albion Capital Group, the VCT fund manager, has made a follow-up investment in London-based artificial intelligence specialist Limitless.

Limitless, which has developed an AI-driven platform called GigCX that allows companies to crowdsource customer service, has completed a US$10mln series-B funding round from investors including Albion, and Unilever Ventures and from US tech partner Genesys Telecommunications Laboratories.

The new funding, which follows on from a US$7mln round in 2019, is designed to allow Limitless to continue its growth in the US market, including establishing a new headquarters Stateside and focus on continued product development.

Limitless, which was founded by Roger Beadle and Megan Neale in 2016, counts Microsoft, eBay, Nissan, Unilever and L’Oréal as customers, with the GigCX platform helping brands “significantly improve customer experience and dramatically reduce the cost of service, whilst handling increasingly complex queries that require a human touch”.

According to Gartner, the gig model will account for 35% of the total customer service workforce by 2023, with “gig services” currently being actively used and scaled.

Tapping into this trend, Limitless and Genesys today announced the formation of a technology partnership to combine the US company’s cloud contact centre capabilities with the GigCX platform, “making it possible for passionate product and technical experts to provide gig customer support for the brands they love”.

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